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More companies are offering pistols, rifles and shotguns built for smaller-framed shooters these days, with a dizzying array of models, colors and calibers to choose from. Making sure your customers get the best fit could help bring the next generation into the shooting sports.

Hornady is set to release a new non-lead cartridge able to lay a smack down on big game as tough as wild boar and can be used by shooters and hunters anywhere traditional lead bullets have been outlawed.

The Ruger Mini-14 features a 16.1 inch medium contour, cold hammer-forged barrel with a 1:7 twist. It's fitted with a threaded flash hider that can be easily removed to install suppressors. The rifle includes two 20-round magazines engraved with the rifle's chambering.

With new models to fit every shooter and some surprising introductions, this year’s stable of shotguns and rifles is sure to make customers happy.

In an extensive study that spanned over a year and surveyed more than 1,000 gun owners, the nation’s top firearms industry advocacy group tries to unlock the motivations and desires of a market that’s becoming more of a driving force in the gun world.

Three new models all feature a rugged synthetic stock with distinctive gator camouflage and Troy Landry’s signature and “Choot ‘em” logo.

The HK P30SK was designed to deliver the most popular and useful features of the full-sized P30 and P30L pistols in a smaller, affordable package.

The HK P30SK was designed to deliver the most popular and useful features of the full-sized P30 and P30L pistols in a smaller, affordable package.

Should retailers be worried about a slowdown in sales? And is it “ethical” to hope for a bad political result to scare people into buying more guns?