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Child safe 190104 123402

NSSF’s Project ChildSafe hits Big Milestone

The National Shooting Sports Foundation’s Project ChildSafe, a national industry-wide program to encourage safe and responsible firearms ownership, has attracted 1,000 manufacturers, wholesalers, retailers, ranges, instructors, and conservation groups to join its cause.

It’s An Inside-The-Waistband World (For Some)

As the trend toward more concealed carry handguns continues, holster makers are responding with better options than ever before.

Survey: Smith & Wesson Best Handgun Brand In 2014

The leading outdoor market research firm Southwick Associates has just released its report on the top hunting and shooting-related brands for last year. Topping the list are Bushnell, Smith & Wesson, Remington and Moultrie.

February 26, 2015

Ssr Tracking Point Layoffs 190104 123400

Sources Say TrackingPoint Is In Deep Trouble

Sources tell Shooting Sports Retailer the company has laid off more than 40 employees — with more pink slips to come. But the CEO claims the company is healthy and poised for growth.

February 25, 2015

Stevens 555 e1424698258908 190104 123355

The Stevens 555: A Working Man’s Over-And-Under

Shooting Sports Retailer takes a closer look at the new Stevens 555 double-barrel shotgun that brings a lot of value to the shooter without breaking the bank.

February 20, 2015

M855ball 190104 123359

Experts: ATF Got It Wrong With M855 Ban

While the ATF opened its exemption-pulling process to comment, a consensus is gathering among firearms and legal experts that the agency went too far by not adhering to the strict statutes that govern what "armor piercing" ammunition is.

February 19, 2015

SSR De Young 190104 123358

EXCLUSIVE: Interview With Vista Outdoor CEO Mark DeYoung

Shooting Sports Retailer had the chance to sit down with Vista Outdoor CEO Mark DeYoung to get a better idea of where he wants to take the company and what it all means for retailers in the market.

February 11, 2015

BREAKING: ATK Forms 'Vista Outdoor' For Hunting, Shooting Products

Vista Outdoor Inc., which previously operated as the Sporting Group of Alliant Techsystems Inc., announced today the successful completion of its spin-off from ATK into a standalone, publicly traded outdoor sports and recreation company.

February 11, 2015

Para1911 190104 123354

Remington Admits It Bungled R51 Launch, Marlin Transition

In a statement announcing the rebranding of Para USA to Remington, Big Green admits it failed with the introduction of the R51 and the Marlin move, vowing to "listen" to its customer "and learn from our mistakes."

February 09, 2015

SSR Scottsdale Gun Club 190104 123252

Scottsdale Gun Club Shows How It's Done

You can always choose to embrace customer retention in a dramatic way. While good customer-focused businesses make a customer really want to return, the great ones figure out how to make that return visit a status symbol.

February 04, 2015