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In an extensive study that spanned over a year and surveyed more than 1,000 gun owners, the nation’s top firearms industry advocacy group tries to unlock the motivations and desires of a market that’s becoming more of a driving force in the gun world.

Three new models all feature a rugged synthetic stock with distinctive gator camouflage and Troy Landry’s signature and “Choot ‘em” logo.

The HK P30SK was designed to deliver the most popular and useful features of the full-sized P30 and P30L pistols in a smaller, affordable package.

The HK P30SK was designed to deliver the most popular and useful features of the full-sized P30 and P30L pistols in a smaller, affordable package.

Should retailers be worried about a slowdown in sales? And is it “ethical” to hope for a bad political result to scare people into buying more guns?

While handguns are far and away the most popular firearms among female gun owners, AR-style rifles are making a major impact in the women’s market.

Custom gun making can be a profitable side business, but it’s important to make sure you’ve considered all the benefits — and pitfalls — before you jump.

Shooting Sports Retailer had the chance to give the new RM380 a run during a writer's event at Gunsite Academy last year and the bantam-weight beauty is a hoot to shoot.

Rifles, pistols, ammunition and shotguns tend to make all the headlines at the 2015 SHOT Show. But look a little deeper and you’ll find lots of great gear and gadgets that are sure to bring your customers smiles.