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Shooting Sports Retailer takes a closer look at the new Stevens 555 double-barrel shotgun that brings a lot of value to the shooter without breaking the bank.

Shooting Sports Retailer takes a closer look at the new Stevens 555 double-barrel shotgun that brings a lot of value to the shooter without breaking the bank.

While the ATF opened its exemption-pulling process to comment, a consensus is gathering among firearms and legal experts that the agency went too far by not adhering to the strict statutes that govern what "armor piercing" ammunition is.

Shooting Sports Retailer had the chance to sit down with Vista Outdoor CEO Mark DeYoung to get a better idea of where he wants to take the company and what it all means for retailers in the market.

Vista Outdoor Inc., which previously operated as the Sporting Group of Alliant Techsystems Inc., announced today the successful completion of its spin-off from ATK into a standalone, publicly traded outdoor sports and recreation company.

In a statement announcing the rebranding of Para USA to Remington, Big Green admits it failed with the introduction of the R51 and the Marlin move, vowing to "listen" to its customer "and learn from our mistakes."

You can always choose to embrace customer retention in a dramatic way. While good customer-focused businesses make a customer really want to return, the great ones figure out how to make that return visit a status symbol.

Five ways your business can make more money by treating the customer right.

Five ways your business can make more money by treating the customer right.