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Ssr Crimson Trace empty nester in Condition Crimson Ad 190104 123350

What Type Of Laser Should You Stock?

When it comes to types of lasers, we need to think in two dimensions. The first relates to how a laser is integrated with the handgun. The second addresses the method of activation. That’s fancy terminology for “how does it turn on and off?”

Ssr Republic Forge 190104 123256

Making Margins With Custom Guns: A Look At Republic Forge

Try standing out from the pack by offering your customers a firearm made just for them … and make money while you’re at it.

Ssr Tannerite Poll 190104 123410

Poll: How Do You Feel About The War On Tannerite?

Tell us what you think about Tannerite and whether it should be legal to buy over the counter or face some regulation.

2015 04 April 2015

April 2015

SS Rlc9 G 190104 123348

5 Ways To Beam Yourself Into The Laser Market

Once thought of as a training crutch or an expensive add-on prone to failure, lasers are becoming an essential part of any personal defense handgun setup.

SS Rkahr P9 viridian R5 highres 190104 123349

4 Laser Sight Myths Busted

You might encounter some of the more persistent myths and misconceptions when selling lasers. Thanks to the Internet and gun range banter, some things just get passed on without anyone stopping to think them through.

SSR Ruger LCRX 190104 123341

Review: Ruger’s LCRX-3 Polymer. 38

With a cylinder cloaked in a satin black Ionbond finish and a dull silver trigger and hammer adding a touch of contrast, the LCRX-3 is a serious choice for the personal defense customer.

SSR Core Ported 190104 123340

What’s Now, What’s Next In This Year’s Pistol Market

Top handgun manufacturers are stepping up their game with new models that have lots to offer the competitor, plinker and defensive shooter alike.

SSR tactical shotguns 190104 123253

Help Your Customers Build DIY Defensive Shotguns

Be sure to stock accessories to “tacticalize” those hunting guns.

Tr Laser Lyte Laser Plinking Can Kit 190104 123409

Try The LaserLyte Laser Plinking Can Kit

The new Laser Plinking Can Kit from LaserLyte combines a Trigger Tyme Compact Training Pistol, an LT-PRO Pistol Laser Trainer unit and three LaserLyte Plinking Cans into one kit ready to deliver hours of fun and valuable training right out of the box.