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The SMG-45 is the first pistol caliber carbine offered by LRWCI, and it’s shipping now.

There’s another way to make money in the gun business, and it has to do with two of the best qualities of firearms. They last virtually forever and there are infinity plus seven variations.

For more than 100 years, the 1911 has been a rugged, reliable design. But despite its storied history, it’s important to have a detailed knowledge of the iconic pistol before talking to customers about what to buy.

In the latest shooting sports industry news, Hornady is shipping its 350 Legend in 170-grain American Whitetail and Riton Optics has signed Dunkin-Lewis for representation.

Some say that movie quality is 90 percent sound. Pictures are the same way when it comes to selling guns online — the image is 90 percent of the description.

It’s important to get the word out about your shop, but it’s easy to throw a lot of money away on bad marketing. Here are a few things to avoid when you decide to take the advertising plunge.

We took a trip to ‘Bizarro World’ and stepped into an atrociously bad gun store so you can learn how to make yours better.

In the latest shooting sports industry news, Leupold has a new marketing director and Kimber is offering a summer rebate program for specific pistols in its EVO SP lineup.

The second generation Benjamin Fortitude PCP air rifle is packed with new features that demanding airgunners will appreciate.

O.F. Mossberg & Sons, Inc., has appointed Douglas Bell as company President and Chief Operating Officer, effective immediately.

Sightmark has added the Citadel 3-18x50 MR2 riflescope to the Citadel family for shooters looking for premium performance on medium-range targets without a serious hit to the wallet.

New school meets old school at Mark's Outdoors near Birmingham.

Could China's economic boom give way to a culture of hunters looking to travel to America and its wild, public lands and private hunting ranches?

Technology is changing the way we hunt. You can use this to your advantage, but customers might need an introduction to some of the newer technologies.

Waterfowl hunting is big business. Are you cashing in?

In the latest shooting sports industry news, Howa adds the .300 PRC and 6.5 PRC calibers and Leupold's Nick Gadarzi wins the Sniper's Hide Cup title.

Vista Outdoor has sold Savage Arms and Stevens firearms for $170 million, shedding itself of two well known brands. Vista said part of the gross proceeds of $158 million from the sale will be used to reduce debt.

Last week, from the Democratic primary debate stage, former Vice President Joe Biden said we were the enemy. They are blaming us as an industry and the law-abiding gun owners we serve. This is what we’re up against in the coming election season.

In the latest shooting sports industry news, Springfield Armory founder Robert Reese died on June 22 in Iowa.

The 2020 Hunting Retailer Show will take place March 9-10, at the Gaylord Opryland Resort and Convention Center in Nashville, Tennessee. Show organizers have officially opened their call for seminar speakers.