Social media is something you have to pay attention to these days to maximize your company’s marketing and branding efforts. Here are some tips pertaining to one of those tools, LinkedIn.
Customer segmentation is essentially stereotyping sub-groups of existing and potential customers. Do it right, and you'll boost your company's bottom line.
Did I spot many archery industry posers during the 2019 ATA Show? Here’s my final 2 cents on a topic that generated more feedback than anything I’ve ever written before.
Learn how to appeal to a millennial customer base and lock them down with personal attention rather than low prices.
Your company could be losing out on potential sales if you’re not prioritizing follow-up after making initial contact.
We asked veteran retailers: Do you anticipate strong treestand, ground blind and associated accessory sales this summer?
Apply these 10 tips and your archery shop staff will excel on the sales floor.
Your salespeople need to be knowledgeable about the products in your store, but that’s only half the battle when it comes to connecting with customers and making sales.