You might be surprised at how much your customers don't know when they're shopping for a hunting knife.
Putting on your happy face will help customers open up, even when you're not really feeling it.
The smart retailer won't miss the opportunity to make women customers for life.
How can any business compete for the ever-dwindling number of workers available in today’s marketplace?
It’s that time of year when shoppers will be picking up gifts for family and friends. How do you guide them to the right gift for the hunter in their life?
Every gun or bow needs a case - whether soft-sided or hard-sided - to keep it from getting bumped, wet or dirty.
Did the busy holiday season sneak up on you this year? Here are a few ideas from a Chief Marketing Officer that can help boost sales quickly during the holiday season.
With consumers able to order almost anything they want from the comfort of their couch, retailers need to create a positive, rewarding in-person experience.
While big online retailers have plenty of systemic business advantages, you have advantages of your own. One of the biggest is customer service. Even in these days of online social everything, there’s not much more satisfying than a quality face-to-face experience.
Want to make more money in the days ahead? If you are a business owner, that’s a null question. Of course, the answer is a strong and loud, yes!
After retiring from the Air Force the author worked for a small company to learn how businesses are run. Here are his tips for making the transition to private life after retiring from the military or law enforcement.
Asking the right questions helps create more satisfied customers, and keeps cash registers singing.
Not only is your customer base shrinking, but so, too, are the number of people contributing to the conservation of wildlife through excise taxes they pay on the purchase of firearms, ammunition and related items.
Are your customers chasing varmints year-round or even just in the off-season? Here's what you can sell them.
Vista has been trending toward decentralization of its divisions — allowing its brands to shine and follow distinct paths with less reliance on shared services — and the hiring of Josh Waldron marks a dramatic step in that direction for the Blackhawk, Eagle and Uncle Mike’s brands. Tactical Retailer caught up with Waldron recently to get his thoughts on the future of his brands in the tactical market.
The National Shooting Sports Foundation has introduced another member benefit, the new SHOT University online portal, to help members with marketing, promotion and education information.
Whether your customers pursue grouse, pheasant, quail, or other upland birds, they're going to have some specific gear needs that you can help fill.
Black Friday is right around the corner. Now's the time to make plans and formulate a marketing strategy.
Shy or quiet sales associates aren't doomed to failure. They just have to learn how to come out of their shell.
The point of a meeting is to communicate problems, ideas and solutions cooperatively up and down the chain in an organization, with the goal of having your team doing their jobs more efficiently.
