Established in 1993, Truglo continues to innovate and offer value-added products for hunters and shooters.
Planning and having the perfect in-store event can help lure new customers through the threshold, entice current customers to return and increase sales while dramatically raising awareness of your store in the community and surrounding region. Events can bring benefits and profits. Are you ready to hold an over-the-top event?
One of the more nerve-wracking aspects of taxes for many shooting sports equipment business owners and managers continues to be the possibility of being audited. Here are strategies to avoid being caught in the crosshairs.
Bowhunters who want to set up on the hottest whitetail sign need portable hang-on treestands. Here are three top models to consider adding to your store's inventory.
Big retail and grocery chains have millions to spend on planogram optimization, the process of arranging the flow and product presentation in their stores to gain every last dollar of sales from each customer visit. Here are their secrets you can use to grow sales in your store.
Preparing an investment proposal requires the same approach as planning a successful hunt.
Understanding larger industry trends as well as local demands will help you serve your market.
Several top manufacturers have renewed their commitment as Supporting Sponsors for the 15th annual Industry Day at the Range event prior to SHOT Show 2020 in Las Vegas. Prospective sponsors still have opportunities to secure their spot at the industry's biggest range event of the year.
Improving your business and boosting profits can be as simple as listening to your customers.
The $39 retailer registration will include admission onto the exhibit floor, educational seminars, retailer roundtable discussions and an industry appreciation party.
AmmoReady/CoreStore POS has signed on to be a Supporting Sponsor of the National Shooting Sports Foundation's 2019 Range-Retailer Business Expo in Denver.
Identity theft can happen when you least expect it and is one of the most feared phrases of the modern era for a reason. Here are some tips for how to avoid it.
Rent is typically a retailer’s second largest operating expense after labor. Smart strategies when negotiating a better lease can protect your bottom line.
There’s another way to make money in the gun business, and it has to do with two of the best qualities of firearms. They last virtually forever and there are infinity plus seven variations.
For more than 100 years, the 1911 has been a rugged, reliable design. But despite its storied history, it’s important to have a detailed knowledge of the iconic pistol before talking to customers about what to buy.
Some say that movie quality is 90 percent sound. Pictures are the same way when it comes to selling guns online — the image is 90 percent of the description.
It’s important to get the word out about your shop, but it’s easy to throw a lot of money away on bad marketing. Here are a few things to avoid when you decide to take the advertising plunge.
We took a trip to ‘Bizarro World’ and stepped into an atrociously bad gun store so you can learn how to make yours better.
New school meets old school at Mark's Outdoors near Birmingham.
Technology is changing the way we hunt. You can use this to your advantage, but customers might need an introduction to some of the newer technologies.
