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Whether you’ve already registered for the 2020 Hunting Retailer Show or are still on the fence, you should know that Nashville is home to the Grand Ole Opry and much more.

Every business needs to be prepared for news media attention during an election year. Here are some need-to-know concepts about working with the news media.

Without a solid marketing plan it is difficult to collect leads, build the operation’s “brand” or increase sales. As important as traditional marketing has been in the past, digital marketing is quickly surpassing it.

In the latest shooting industry news, Ruger is making its debut at the Great American Outdoor Show in Pennsylvania, top speakers are scheduled at the SCI Convention in Reno and GSM Outdoors has acquired Hunters Specialties.

If your business and sales are stuck in neutral, it could be time to put a marketing campaign into high gear.

Headed to the Hunting Retailer Show? Don’t miss the all-star lineup of speakers leading educational seminars on a variety of topics.

Beretta has invested big with its new 92X and APX pistols. Find out more about them from this range test.

As the nation’s oldest and largest firearms distributor, Sports South has gone far beyond basic dealer services. Through innovation and consistent management, this 178-year-old, fifth-generation family operation has earned a reputation as the most respected distributor in the firearms industry.

Coming home from SHOT Show with all kinds of ideas and new motivations is exciting but may overwhelm you. Instead of telling you what to do, our show veteran offers five things you shouldn’t do — specifically the week after SHOT Show ends.

American Technologies Network has a redesigned scope — the ThOR LT — to serve the needs of the hunting community.

A record 2,600 exhibitors opened the 42nd SHOT Show in Las Vegas, the 22nd time the show has been held in the city.

The new TICO LT Series from ATN improves on its previous TICO clip-on system by making a slimmer and more ergonomic solution.

Zanders Sporting Goods will be offering an exclusive lineup of Impala Plus shotguns from Turkish-based Instanbul Silah.

American Technologies Network has redesigned the OTS LT thermal handheld scanner, increasing the odds of finding game thanks to its Obsidian LT Core and improved sensors.

ATN's X-Sight LTV is a major advancement in day and night digital rifle scopes, allowing for real time footage of adventures in vivid, crisp clarity during day or night.

Sig Sauer has landed a contract to supply ammunition to the Federal Law Enforcement Training Centers operated by the U.S. Department of Homeland Security.

Muzzleloader hunters have always loaded powder from the muzzle. Not any longer; the new Federal Premium FireStick powder charge loads from the breech.

Fur prices are at rock bottom, but trappers keep buying gear and setting traps. Find out how you can get in on the action and start catering to a new customer.

American Technologies Network has expanded its distribution and sales capabilities with a new facilty in Doral, Florida. Having two locations…

In the latest shooting industry news, Lapua has added the 6.5 Creedmoor Large Primer cartridge cases to its lineup and the Taurus G3 pistol nabs a top industry honor.