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Galco delivers holsters that are handsome enough for Hollywood and tough enough to handle the real world.

Playing host to the Reloading Road Show put on by Hodgdon Powder and other leading companies can put you in touch with a steady stream of repeat business.

Colt adds to its den of snakes with the King Cobra, available now in .357 Magnum.

Explaining the science of scopes in simple terms will help you sell your customers the right optics.

Each year the day before SHOT Show opens, NSSF hosts its premier educational event for firearms retailers and range owners: SHOT University. The forum holds something for all business owners in this sector of our industry.

Timney Triggers recently announced the addition of the Impact to its extensive line of premium aftermarket triggers.

The Rangetracker 1800 rangefinder from German Precision Optics features an HLDC display that provides up to 25 percent more light transmission.

The PELTOR Sport Tactical 500 Electronic Hearing Protector features technology that automatically adjusts to your environment and firearm.

Sturm, Ruger & Company has added the 8-round, Ruger Custom Shop Super GP100 Competition revolver chambered in 9mm Luger to its lineup.

Learn how to take a hands-off approach to messenger marketing with the aid of a chatbot.

Sig Sauer has released a limited number of its M17 handguns to the commercial market, complete with serial numbers along with the wear and tear of testing or field use.

Mission First Tactical is dedicated to producing durable, field-proven gear that shooters, hunters and others want. Its latest cool product is a 30-round Extreme Duty Window Magazine you'll love on the range, in the field or at home for self-defense.

German Precision Optics USA is kicking off the new year with a dealer promotion that provides up to 20 percent additional margin for supporting retailers.

With a bolt-action rifle rumored to be in the works for more than a year, Sig Sauer has finally released its first production model: the Cross, designed for hunting and competition.

Meeting a goal well ahead of schedule, Sig Sauer has delivered its 100,000th M17 and M18 pistols for the Modular Handgun System program to the U.S. Military.

Civilians in the United States own almost 423 million firearms, according to the National Shooting Sports Foundation, including 17.1 million modern sporting rifles.

Victims of a shooting in Toronto have filed a class action lawsuit against Smith & Wesson, claiming the company did not incorporate "smart gun technology" in its products.

Free social media marketing is dead. But here are five reasons your firearms business will benefit from social media advertising.

Do you have a favorite Shooting Sports Retailer article from the past year? Here is our list of editors’ picks for the top 10 Shooting Sports Retailer stories of 2019.

In the latest shooting sports news, TrueTimber is the official camo of Industry Day at the Range and Apex has expanded its Thin Blue Line series.